Dreamscape Announces Breakthrough VR Tech Upgrade Enabled by Vicon’s Markerless Motion Tracking System
New location-based VR technology to launch at Dreamscape’s Geneva flagship store in partnership with Swiss research partner, Artanim
GENEVA – 28th of March 2025 – Today marks a new era of innovation in the field of Location Based Entertainment (LBE) for Dreamscape, the award-winning VR group. The company announced it will launch its latest Location Based Virtual Reality (LBVR) experience at its Geneva flagship store, powered by brand new machine learning-based markerless technology from motion capture leader, Vicon. The VR technology bringing the experience to life was developed in collaboration with Artanim, the Swiss research institute.
For Dreamscape, markerless motion capture can now provide a more true-to-life adventure than any other immersive VR experience by allowing for more free-flowing movement and exploration with even less user gear. In addition to smoother user journeys, this technological upgrade also has a major impact on staff operations and will ultimately facilitate Dreamscape’s international locations roll-out.
This new technology, presented exclusively in Geneva, will be implemented across all industry sectors where Dreamscape is active including Entertainment, Education and Corporate solutions.
Commenting on the news, Caecilia Charbonnier, Co-founder & CIO of Dreamscape and co-founder & Research Director of Artanim, said: “We’ve long anticipated the moment when markerless motion capture could transition from concept to reality, reaching the level of precision needed to unlock its full potential. With Vicon’s decades-long legacy of setting the gold standard in motion capture technology and Dreamscape’s unwavering mission to create seamless, immersive experiences, our collaboration on this project was a natural fit.”
The opening of the new Dreamscape experience comes on the heels of Vicon’s announcement regarding its markerless motion capture launch on March 11. The company showcased the technology at the Game Developers Conference in San Francisco following years of R&D at its renowned facilities in Oxford, UK. The project leverages nearly four decades worth of Vicon innovation to enable seamless, markerless motion capture.
“Collaborating with Dreamscape on this project offered Vicon a unique opportunity to continue our work with a world leader in LBVR and demonstrates the value of our markerless motion capture technology,” said Vicon CEO, Imogen O’Connor. “This is only the beginning. Vicon’s system is a first-of-its-kind platform for markerless motion capture for creators, story tellers and 3D artists across LBVR, game, film and episodic TV.”
The collaboration between Vicon and Artanim was key to ensure the desired requirements for the VR use case were met.
“Delivering best in class virtual body ownership and immersion in VR demands both accurate tracking and very low latency,” said Sylvain Chagué, co-founder and CTO of Artanim and Dreamscape. “We dedicated substantial R&D efforts to evaluating computational performance of machine learning-based tracking algorithms, carefully implementing and refining this multi-modal tracking solution – seamlessly integrating full-body markerless motion capture and VR headset tracking for an unparalleled experience.”
This breakthrough technology will be premiered at Dreamscape Geneva, showcasing a six person, markerless, and multi-modal real-time solve, set against Dreamscape’s LBVR adventure entitled The House of Wonders. Created in partnership with Swiss Haute Horlogerie manufacturer Audemars Piguet, this experience delves participants into the hidden depths of enchanting workshops, where they meet a cast of passionate artisans and participate in the creation of a mechanical marvel.
More information about the collaborative R&D project here.
Dreamscape Immersive, the story-oriented VR company leveraging Artanim’s VR technology and whose backers include movie chain AMC Entertainment and several Hollywood heavyweights (MGM, Warner, 21st Century Fox, Steven Spielberg, Hans Zimmer), opens its first permanent location in the same upscale Los Angeles mall where it ran a pop-up storefront last February featuring its sci-fi-themed Alien Zoo experience.
The permanent storefront in the Westfield Century City mall will initially provide dedicated “theaters” and suit-up areas for three different experiences: Alien Zoo, the undersea adventure The Blu: Deep Rescue, and the Indiana Jones-style Lavan’s Magic Projector: The Lost Pearl. Tickets cost $20, get them here. The new location is part of a rapid expansion effort by the company, which plans to roll out stand-alone and in-theater venues (in partnership with AMC Theatre) outside of California.
Follow Caecilia Charbonnier and Sylvain Chagué, who are also the co-founders and co-CTOs of Dreamscape during the opening day at Westfield. Below, some pictures of the elegant Dreamscape store.
Dreamscape Immersive, the location-based VR startup using Artanim’s VR technology, today announced the public debut of a limited engagement VR experience called Alien Zoo. Taking reservations at Westfield Century City, Los Angeles, California, the multiplayer experience will be open to the public until March 14th. Below some pictures of what’s waiting for you at Westfield…
We are proud to see our tech becomes public! Read the interview of Caecilia Charbonnier and Sylvain Chagué, who are also the co-founders and co-CTOs of Dreamscape.
We are very happy to announce that Dreamscape Immersive, a newly created VR entertainment company based in Los Angeles and Geneva will be commercializing our ground-breaking VR technology, Real Virtuality. As you may remember, this technology gained quite some attention in the last couple years and was showcased at Sundance Film Festival New Frontier 2016 and Cannes Festival 2016. Contrary to other static position VR systems, Real Virtuality allows users to truly feel immersed in a VR scene. They can walk around freely, interact with objects and other players, and truly experience worlds previously accessible only in their dreams!
Dreamscape Immersive will offer location based VR experiences. Its vision of the VR Multiplex is to create unique, irreproducible entertainment experiences that are vivid and compelling enough to bring consumers out of the house and into larger social and retail environments. For motion picture studios and other IP holders, Dreamscape provides another alternative for audiences to enjoy both original experiences and franchised properties. The first flagship VR Multiplex will be launched in Fall 2017 as part of the reopening of Westfield’s Century City Mall in Los Angeles.
Artanim’s Research Director, Caecilia Charbonnier and Technology Director, Sylvain Chagué, both co-founders of Dreamscape Immersive will serve as co-CTO’s of the newly created company. They will be joined by the third co-founder, Ronald Menzel as Chief Strategic Officer and two co-Chairmen: Walter Parkes, film producer on The Men in Black series, Gladiator, Minority Report, Catch Me If You Can and former studio head at DreamWorks Pictures and Kevin Wall, global live entertainment producer/entrepreneur (Madonna, Jay-Z, Rihanna and more). Bruce Vaughn, 25-year veteran of Disney Imagineering, who served as its Co-Executive Leader for seven years, will join as CEO.
Moreover, Dreamscape Immersive announced today the completion of its Series A financing. Initial investors include Bold Capital Partners, Warner Bros., 21st Century Fox, Metro-Goldwyn-Mayer (MGM), IMAX Coorporation, Westfield Coorporation, and Steven Spielberg. The venture also includes a stellar advisory group: Yves Behar, renowned industrial designer, as Brand and Design Advisor; Hans Zimmer, Music Advisor; Dan Fellman, Past President, Domestic Distribution, Warner Bros. Pictures, as Distribution Advisor; and Kevin Ratner, President, Forest City Residential West, Real Estate Advisor.
We're proud to announce the launch of our new immersive #VR experience "Escalade - The Darkest Night", created in partnership with the Compagnie de 1602 and offered exclusively at the @Dreamscape Geneva center.
