Dreamscape Announces Breakthrough VR Tech Upgrade Enabled by Vicon’s Markerless Motion Tracking System
New location-based VR technology to launch at Dreamscape’s Geneva flagship store in partnership with Swiss research partner, Artanim
GENEVA – 28th of March 2025 – Today marks a new era of innovation in the field of Location Based Entertainment (LBE) for Dreamscape, the award-winning VR group. The company announced it will launch its latest Location Based Virtual Reality (LBVR) experience at its Geneva flagship store, powered by brand new machine learning-based markerless technology from motion capture leader, Vicon. The VR technology bringing the experience to life was developed in collaboration with Artanim, the Swiss research institute.
For Dreamscape, markerless motion capture can now provide a more true-to-life adventure than any other immersive VR experience by allowing for more free-flowing movement and exploration with even less user gear. In addition to smoother user journeys, this technological upgrade also has a major impact on staff operations and will ultimately facilitate Dreamscape’s international locations roll-out.
This new technology, presented exclusively in Geneva, will be implemented across all industry sectors where Dreamscape is active including Entertainment, Education and Corporate solutions.
Commenting on the news, Caecilia Charbonnier, Co-founder & CIO of Dreamscape and co-founder & Research Director of Artanim, said: “We’ve long anticipated the moment when markerless motion capture could transition from concept to reality, reaching the level of precision needed to unlock its full potential. With Vicon’s decades-long legacy of setting the gold standard in motion capture technology and Dreamscape’s unwavering mission to create seamless, immersive experiences, our collaboration on this project was a natural fit.”
The opening of the new Dreamscape experience comes on the heels of Vicon’s announcement regarding its markerless motion capture launch on March 11. The company showcased the technology at the Game Developers Conference in San Francisco following years of R&D at its renowned facilities in Oxford, UK. The project leverages nearly four decades worth of Vicon innovation to enable seamless, markerless motion capture.
“Collaborating with Dreamscape on this project offered Vicon a unique opportunity to continue our work with a world leader in LBVR and demonstrates the value of our markerless motion capture technology,” said Vicon CEO, Imogen O’Connor. “This is only the beginning. Vicon’s system is a first-of-its-kind platform for markerless motion capture for creators, story tellers and 3D artists across LBVR, game, film and episodic TV.”
The collaboration between Vicon and Artanim was key to ensure the desired requirements for the VR use case were met.
“Delivering best in class virtual body ownership and immersion in VR demands both accurate tracking and very low latency,” said Sylvain Chagué, co-founder and CTO of Artanim and Dreamscape. “We dedicated substantial R&D efforts to evaluating computational performance of machine learning-based tracking algorithms, carefully implementing and refining this multi-modal tracking solution – seamlessly integrating full-body markerless motion capture and VR headset tracking for an unparalleled experience.”
This breakthrough technology will be premiered at Dreamscape Geneva, showcasing a six person, markerless, and multi-modal real-time solve, set against Dreamscape’s LBVR adventure entitled The House of Wonders. Created in partnership with Swiss Haute Horlogerie manufacturer Audemars Piguet, this experience delves participants into the hidden depths of enchanting workshops, where they meet a cast of passionate artisans and participate in the creation of a mechanical marvel.
More information about the collaborative R&D project here.
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