Taylormatic
A multi-platform retail solution combining 3D product customization, body scanning and virtual try-on.Project Info
Start date
December 2012
End date
October 2014
Funding
NoBrandSolution Sàrl
Coordinator
Artanim
Summary
Taylormatic was developed as a multi-platform product presentation and customization solution for retail. The platform allowed designers and manufacturers to present configurable products as realistic interactive 3D models, while enabling customers to personalize products and visualize the result before production.
As part of the project, Artanim developed a Kinect-based gesture recognition system and a multi-Kinect body scanning solution. The scanner was designed to estimate the body dimensions of fully dressed customers and support automatic size recommendations for compatible products.
The project also addressed the complete 3D asset production pipeline, from initial design to deployment in interactive applications. Artanim developed Unity asset-management tools for organizing, exporting and associating metadata with 3D content.
Using this pipeline, several applications were developed, ranging from an in-store virtual mirror to optimized iOS and Android experiences. The system was designed to support different product categories, customization options and brand identities within a shared technical framework.
Partners
NoBrandSolution Sàrl
Concept development, commercialization, and 3D asset design and production.
Artanim
Body scanning, gesture recognition, application development, and 3D asset management tools.